A website plays a major role in the growth and success of a brand/business. The importance of a website goes beyond increasing a brand’s awareness and serving as a connection between the customers and the brand. It also serves as the forefront of the brand. A company’s website design influences the way the brand is viewed.
Here are some of the best desihned websites of 2024 that are worth emulating.
6 Best Designed Websites of 2024
1.Pony Studio
When designing a website, it is important to use an approach that gains the attention and trust of the users. Pony Studio’s site is one of the finest you can find on the net. Everything about the site is carefully laid out. The colour choices are top-notch, added with the motion, illustration, and 3D elements. What makes this site more appealing is how it showcases its team. Pony Studio displays the childhood And current images of each team member, with their names or nicknames displayed below each picture.
2.Unseen Studio
A website is meant to reflect the concept of the brand, and that is what Unseen Studio went for. Once you click on the site, a page pops up with half-opened eyes that represent the name ‘Unseen’. This page comes with an enter button giving you the choice to choose whether to enter or not. The whole concept is already too compelling. Of course, most users will click the enter button to explore the site further. The homepage Is even more compelling, with its faded pink colour and 3D features. A site like this is sure to generate enough leads and drive sales.
3.ETQ
The best way to describe ETQ is simplicity at its peak. The website shares compelling images of their product, laid in a simple background and a strong typography. These practically laid out settings aim to attract customers to focus on their product, and it works most of the time. This approach ETQ uses can be almost likened to funnel marketing but differently and more straightforwardly. Funnel marketing is a step-by-step strategy that analyses the user’s journey to make a purchase decision. The strategy of using funnel marketing with your website is guaranteed to increase the user’s purchase conversion rate, hence the importance of implementing it. When building a website for your brand, your main aim should be to draw customers’ focus to your products just like ETQ. Another notable feature of ETQ’s site is its minimalist approach. The website’s design, content, and colours are all very simple, but very effective.
4.Gapsy
While keeping things simple is the modern way to design a website, adding a bit of creativity to it will help enhance its expectations. Gapsy designed a 3D site that captures the attention of users at first glance. Everything about the site is top-notch, including its content. You can barely visit the site without giving in to the urge to explore other pages. Why create a boring site, when you can keep this simple, outstanding and beautiful?
5.Cyclemon
Most people believe that using colors other than black and white, especially for the fonts will make the site look unofficial and less attractive to potential customers. Cyclemon’s site is like a beautiful colour book that will make you want to flip through all the pages once you notice it. The colours aren’t the only interesting thing about this site, they also added beautiful and colourful images. Adding a bit of colour to your site will not just make it look lively but also very eye-catching. One of the primary roles of a website is to attract and build a relationship with customers. Making your website look more attractive with bright colours is an effective marketing strategy.
6.Leif
One of the major keys to creating a lead-generating website is to make it relatable. Users/customers are more attracted to what they can relate to, and that is exactly what Leif did with their website. Leif is an e-commerce site that sells almost every item you need. The brand understands the importance of having an effective website and how to go about it. The pictures on Leif are real-life photos, and the CTAs are hand-written. What could be more relatable than that?
Conclusion
Each of the websites listed in this article has their unique concept, but they all have a general goal, which is to improve their conversation rate. When developing a site for your brand, ensure that you pick a concept that is guaranteed to work for you. Remember that simplicity is key for a modern website design, and don’t be afraid to add beautiful colours to the website’s design if it aligns with your brand.
